Advisor, Marketing

Help shape the future of Education

We work to shape an education system that delivers equitable and excellent outcomes

Our organisation is made up of talented and committed people around Aotearoa, from a wide range of backgrounds and cultures. While we work in different groups and on different things, we all strive every day to make the biggest difference we can for our students  in our education system.

About this role | Mō tēnei tūranga

We’re looking for an enthusiastic Advisor, Marketing Engagement to join the Workforce Channels team in Te Pou Ohumahi Mātauranga | Education Workforce. This is your opportunity to contribute to a work programme that raises the profile of the education profession in New Zealand and overseas, while supporting government priorities.

As part of a high-performing team, you’ll help deliver impactful marketing campaigns across digital and traditional platforms. You’ll create engaging content, optimise user journeys, and use data to drive continuous improvement. Your work will directly support the Ministry’s mission to attract and retain great people in education.

Key responsibilities

• Manage content development as part of the attraction and retention work programme.
• Support the implementation of marketing strategies across web, email, and social media.
• Use analytics to monitor performance and create reporting to demonstrate outcomes.
• Maintain and enhance digital platforms, ensuring accessibility and brand alignment.
• Collaborate with internal teams and stakeholders to deliver campaign outcomes.

Salary range: $74,815 - $90,347per annum + 3% KiwiSaver. The successful candidate will be appointed at a salary which reflects individual skills and experience.

For more details about the role, you can view the  Job Description here.

We also offer:

• Flexible working arrangements where everyone feels valued & supported.
• The ability to purchase extra days leave.
• A range of employee network groups.
• An inclusive environment that encourages your personal cultural competency journey.
• Development and learning, including mentorship programmes and internal secondments.
• Wellness initiatives to support your overall health and wellbeing.

About you | Mōhou ake

We are looking for an enthusitatic marketing professional who is at the start of their career and wanting to grow and thrive in a supportive, creative environment. You will be creative and collaborative and bring your knowledge and drive in a high paced environment where we market teaching throughout New Zealand and internationally.

To be successful in the role, you’ll be working collaboratively with the wider Channels team, key internal and external stakeholders to build on the existing work programme. You should have:

• Experience in marketing, content creation, or digital engagement.
• An understanding of SEO, UX, social media, and email marketing.
• Skilled in CMS platforms, Adobe Creative Suite, and Microsoft Office.
• Excellent writing, editing, and communication skills.
• Ability to work in a fast-paced, collaborative environment.
• Knowledge of public sector processes and/or the education sector is a plus
• The ability and willingness to adhere to the Public Service Standards of Integrity and Conduct.

We are a creative and passionate team of marketing, communications, sector engagement and workforce experience specialists focussed on connecting effectively with our audiences and making moments that matter.

About our group and team | Mātau rōpū ake

Te Pou Ohumahi Mātauranga | Education Workforce is working to enable a strong culturally competent education workforce that drives a world leading learner-focussed education system. In Workforce Experience and Delivery we work as a multi- disciplinary team to provide the workforce with the services and support they need to thrive, enabling a focus on student success

Are you ready to make a difference? | Kua rite koe mō tēnei mahi?

If this opportunity interests you, please submit your cover letter and resume by using the ‘apply' button. In your cover letter we’d like to know about you, your values, or anything else you’d like to share. We’re keen to understand your motivations, strengths, transferable skills, and the diverse perspectives you will bring to the role.

For further information, please contact Kim Whitaker, Manager, Workforce Channels at kim.whitaker@education.govt.nz

Applications close Midnight - Sunday 23 November 2025

We want our people to feel valued for their unique qualities and have a sense of belonging. If you require assistance or adjustments to fully participate in the recruitment process, please let us know.